You arrive at your desk one morning and there’s an envelope sitting here – with your name handwritten on the front.
You also have twenty seven emails in your inbox.
Which do you open first?
If you’re like most people, you’ll grab up the envelope and open it before you even touch your mouse. After all, how often is it you see your name in someone’s handwriting?
Well, you may not have realized it, but you’ve just assigned a great deal more value to a personalized, handwritten letter than to your 27 emails.
And that’s the first step in understanding how to get people to do anything you want. Something as simple as a personalized item or gestures can matter so much in life – especially when you want to influence others.
But there are more ways besides this – ways that are even more effective. It’s an influential gold mine that could change the way you do business.