When you’re thinking of buying a new laptop, how much time do you spend comparing brands and products?
Do you stick with the same brand you’ve always used – or do you shop around?
Well, research shows that fewer and fewer customers these days are remaining loyal to any one brand. In fact, they’ll usually be around 70% of their way down the sales funnel before they even talk to someone within your business.
So, what is it that makes a customer choose YOUR brand over a competitor – if the product is almost identical?
When a consumer has no connection to a brand – that is, they know little about it – they’re less likely to spend money on its product or services.
After all, would you buy a laptop from a brand that you’ve never heard of? Or whose origin you were unsure of?
When we can connect to a brand on a personal level, we’re far more likely to trust it. That’s why so many people buy Starbucks. Nobody raves about the taste of Starbucks coffee: they’re drawn to the signage, the familiarity, and, well – the fact that they’re STARBUCKS.
So, how do you get a customer to trust YOUR brand?
Well, that’s less simple. But it begins by making your business more personable. And to do that, you’ve got to start with THIS.